{"slug":"landing-page-cro","title":"landing-page-cro","tags":["site-building","frontend","landing","page"],"agent_summary":"5 Analysis Areas 1","trigger_phrases":["landing-page-cro","landing guide","page guide"],"runnable":true,"markdown":"**Trigger:** CRO audit framework for landing pages. Use when optimizing existing landing pages, auditing draft pages before publish, or comparing SEO vs PPC page structures.\n\n### 5 Analysis Areas\n\n**1. Above-the-Fold Analysis — 5-Second Test (answer all 4):**\n1. What does this company do? (Clear within 5 seconds?)\n2. Who is it for? (Audience identifiable?)\n3. What do they want me to do? (Primary action obvious?)\n4. Why should I trust them? (At least one credibility signal visible?)\n\nIf any answer is \"no\" — above-the-fold fails. Fix before anything else.\n\n**Above-fold checklist:**\n- Headline communicates outcome, not feature\n- Subhead addresses the primary objection\n- Hero image/video supports (not distracts from) the value prop\n- Primary CTA is visible without scrolling\n- At least one trust signal in viewport\n\n**2. CTA Optimization Quality Checklist:**\n- Action verb leads (\"Get,\" \"Start,\" \"Claim,\" \"See\")\n- Outcome language, not process language (\"Get your audit\" not \"Submit form\")\n- Reduces perceived risk (\"Free,\" \"No credit card,\" \"Cancel anytime\")\n- Singular — one primary CTA per section\n- Contrasts visually with background\n- Repeated at logical decision points (above fold, post-proof, page close)\n\n**Goal-Specific CTA Table:**\n| Goal | Primary CTA Copy | Supporting Copy | Risk Reducer |\n|---|---|---|---|\n| Free Trial | \"Start Your Free Trial\" | \"No setup fee · Cancel anytime\" | \"Join X,000 teams\" |\n| Demo Request | \"Book a 20-Minute Demo\" | \"See it live, no commitment\" | \"Rated 4.9 by 300+ teams\" |\n| Lead Gen | \"Get the Free [Asset]\" | \"Instant access, no spam\" | \"X,000 already downloaded\" |\n\n**3. Trust Signal Audit:**\n- Testimonials: Named (first + last), Photo presence, Specificity, Role/company context\n- Social Proof: Customer count, user count, or reviews count (with recency). Logo bars.\n- Risk Reversal: Money-back guarantee, Free trial, No-contract language, Satisfaction guarantee\n\n**4. Friction Analysis:**\n- Form friction: Field count, Required vs. optional fields labeled, Error messages helpful, Progress indication on multi-step forms, Mobile keyboard type correct\n- Copy friction: Jargon that requires domain knowledge, Passive voice, Paragraphs longer than 4 sentences in conversion zones\n- Visual friction: Competing CTAs in same section, Navigation present on page (should be suppressed), Exit links\n- Cognitive friction: Too many choices in one section, Price anchoring absent, Decision required before value is established\n\n**5. Page Structure Review:**\n- SEO Landing Page: Full navigation, internal links, long-form content (800+ words), FAQ section, schema markup, multiple CTAs\n- PPC Landing Page: Navigation suppressed, message matches ad copy, single conversion goal, above-fold CTA always visible, minimal outbound links, social proof front-loaded\n\n### Output Format\n\n```\nLanding Page CRO Audit: [Page Name / URL]\nTraffic source: SEO / PPC / Both\nPrimary conversion goal: [goal]\n\n5-Second Test Results\nQ1 — What does this company do?: [Pass/Fail + observation]\nQ2 — Who is it for?: [Pass/Fail + observation]\nQ3 — What action is expected?: [Pass/Fail + observation]\nQ4 — Why trust them?: [Pass/Fail + observation]\n\nAbove-fold verdict: [Pass / Needs Work / Fail]\n\nCTA Assessment\nPrimary CTA: \"[copy]\"\nCTA score: X/10\nIssues: [list]\nRecommended copy: \"[alternative]\"\n\nTrust Signal Scorecard\nTestimonials: Present / Weak / Missing\nSocial Proof: Present / Weak / Missing\nRisk Reversal: Present / Weak / Missing\n\nFriction Points\nHigh priority: [Friction point + fix]\nMedium priority: [Friction point + fix]\n\nPage Structure Verdict\nOptimized for: SEO / PPC / Neither\nMismatches: [list structural issues]\n\nConversion Score\nAbove the Fold: /10\nCTA Quality: /10\nTrust Signals: /10\nFriction: /10\nPage Structure: /10\nOverall: /50\n```\n\n---\n","html":"

Trigger: CRO audit framework for landing pages. Use when optimizing existing landing pages, auditing draft pages before publish, or comparing SEO vs PPC page structures.

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5 Analysis Areas

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1. Above-the-Fold Analysis — 5-Second Test (answer all 4):

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    \n
  1. What does this company do? (Clear within 5 seconds?)
    2. \n
  2. Who is it for? (Audience identifiable?)
    3. \n
  3. What do they want me to do? (Primary action obvious?)
    4. \n
  4. Why should I trust them? (At least one credibility signal visible?)
    5. \n
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If any answer is \"no\" — above-the-fold fails. Fix before anything else.

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Above-fold checklist:

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2. CTA Optimization Quality Checklist:

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Goal-Specific CTA Table:\n| Goal | Primary CTA Copy | Supporting Copy | Risk Reducer |\n|---|---|---|---|\n| Free Trial | \"Start Your Free Trial\" | \"No setup fee · Cancel anytime\" | \"Join X,000 teams\" |\n| Demo Request | \"Book a 20-Minute Demo\" | \"See it live, no commitment\" | \"Rated 4.9 by 300+ teams\" |\n| Lead Gen | \"Get the Free [Asset]\" | \"Instant access, no spam\" | \"X,000 already downloaded\" |

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3. Trust Signal Audit:

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4. Friction Analysis:

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5. Page Structure Review:

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Output Format

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Landing Page CRO Audit: [Page Name / URL]\nTraffic source: SEO / PPC / Both\nPrimary conversion goal: [goal]\n\n5-Second Test Results\nQ1 — What does this company do?: [Pass/Fail + observation]\nQ2 — Who is it for?: [Pass/Fail + observation]\nQ3 — What action is expected?: [Pass/Fail + observation]\nQ4 — Why trust them?: [Pass/Fail + observation]\n\nAbove-fold verdict: [Pass / Needs Work / Fail]\n\nCTA Assessment\nPrimary CTA: \"[copy]\"\nCTA score: X/10\nIssues: [list]\nRecommended copy: \"[alternative]\"\n\nTrust Signal Scorecard\nTestimonials: Present / Weak / Missing\nSocial Proof: Present / Weak / Missing\nRisk Reversal: Present / Weak / Missing\n\nFriction Points\nHigh priority: [Friction point + fix]\nMedium priority: [Friction point + fix]\n\nPage Structure Verdict\nOptimized for: SEO / PPC / Neither\nMismatches: [list structural issues]\n\nConversion Score\nAbove the Fold: /10\nCTA Quality: /10\nTrust Signals: /10\nFriction: /10\nPage Structure: /10\nOverall: /50\n
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