brand-guideline-generator — Site Building SOP

Trigger: Use when "brand guidelines", "brand guide", "brand identity document", "brand style guide", "brand book".

Create a comprehensive brand guideline document from provided business information.

1. Brand Identity

Core Values and Vision: Distill the brand's mission statement into one clear sentence. Define the vision. List 3-5 core values with one-sentence explanations.
Positioning and Promise: Positioning statement: "For [audience], [brand] is the [category] that [differentiator] because [reason to believe]." Brand personality in 3-5 adjectives with explanations. Brand promise — the one thing customers can always count on.
Target Audience: Primary audience with demographics, needs, and aspirations. 1-2 secondary audiences if relevant.

2. Visual Identity

Logo Usage: Describe primary, secondary, and monochrome logo variations. Specify clear space rules. Define minimum size for print and digital. List acceptable and unacceptable usage examples.
Color Palette: Primary colors (2-3) with HEX, RGB, and CMYK values. Secondary colors (2-3). Accent colors (1-2). Usage guidelines: when to use each color and in what proportions.
Typography: Primary typeface for headings (with fallback). Secondary typeface for body text (with fallback). Font hierarchy: sizes, weights, and line heights for H1-H4, body, captions, and CTAs.
Imagery and Graphics: Visual style for photography (mood, lighting, composition). Illustration style guidelines. Icon style (line, filled, duotone, etc.). Guidance on visual consistency and tone.

3. Messaging and Tone

Voice and Tone: Brand voice in 3-4 descriptors. "Do" and "Don't" examples for each descriptor. How tone shifts across contexts (social media vs formal communications).
Key Messaging: Primary tagline/slogan. 3-5 value propositions for different use cases. Elevator pitch (30-second version).
Content Guidelines: Writing style rules (Oxford comma, sentence case vs title case). Banned words or phrases. Preferred terminology for common concepts.

4. Application Guidelines

Digital Presence: Website design principles (layout preferences, whitespace usage, CTA styling). Social media guidelines (profile image specs, post formatting, hashtag strategy). Email template guidelines.
Print and Physical Materials: Business card specifications. Stationery guidelines. Signage and packaging guidelines.

5. Implementation and Resources

Internal Guidelines: Instructions for team members. Guidelines for external partners and vendors. Approval process for new brand materials.
Quick-Reference Checklist: One-page summary of the most critical brand rules. Checklist format for quick validation of any new material.