landing-page-generator — Site Building SOP

Trigger: Use when "landing page", "service page content", "landing page copy", "page content for keywords", "conversion page".

Generate complete, conversion-optimized landing page content from keywords and brand info. Outputs developer-ready content with heading hierarchy, section structure, CTAs, FAQs, metadata, and design recommendations.

Required Inputs

keywords: Target keywords (primary + secondary) for the page
brand_name: Business name
address: Full business address
phone: Contact phone number
website: Website URL (root domain)

Workflow

Phase 1: Research and Analysis

Competitor research: Identify top 5 ranking pages for primary keyword. Note content structure, word count, sections used, unique angles.
Intent classification: For each keyword, classify intent (informational, transactional, commercial, navigational) and determine best content type.
Audience identification: Define target audience — demographics, pain points, decision factors, and objections.
SERP feature analysis: Check what SERP features appear (featured snippets, PAA, local pack, images) and structure content to target them.

Phase 2: Content Generation

Write the full landing page content following this exact section structure. Content must be 800+ words, follow Google E-E-A-T guidelines, and use proper heading hierarchy starting at H1.

Section 1 — Hero / Header: Product/Service Name by Brand Name. Compelling benefit-driven headline highlighting main value proposition.

Section 2 — Overview (H2 with primary keyword + location): Introduce the product/service and its key benefits. Emphasize why this offering uniquely addresses customer needs. 2-3 paragraphs.

Section 3 — How It Works / Features (H2 with long-tail keywords): Explain the primary mechanism, pros, or key features. Use bullet points.

Section 4 — Key Benefits (H2 with keyword variations): Focus on emotional or practical outcomes. Include expected results or outcomes customers will experience.

Section 5 — What to Expect (H2): Outline the customer journey. Quick/easy/convenient usage. Minimal wait or downtime. Personalized customer care or support available.

Section 6 — Why Choose [Brand] in [Location] (H2): Differentiation from competitors. Experienced professionals or team. Proven track record or results. Unique or advanced methodologies.

Section 7 — Call to Action (H2): Encourage immediate action with contact info. Brand Name, Website URL, Phone Number, Address. Include primary and secondary CTA buttons.

Section 8 — FAQs (H2): 3-5 common customer questions with concise answers. Target PAA-style questions relevant to the keywords.

Section 9 — Social Proof (H2): Placeholder for testimonials or customer success stories.

Section 10 — Contact / Visit Us (H2): Address, map placeholder, directions. End with a final CTA and contact details.

Phase 3: SEO Metadata

Meta Title: 60 characters max, keyword-optimized
Meta Description: 160 characters max, compelling with CTA
Primary Keyword: main target
Related Keywords: variations and related terms

Phase 4: Design Recommendations

Suggested hero image concept
CTA placement and design notes
Trust badges (certifications, review stars, awards)
Visual galleries (before/after, product images, demos)

Quality Checklist:

Content is 800+ words
Proper H1 > H2 > H3 heading hierarchy
Primary keyword in H1, first paragraph, and at least 2 H2s
Location mentioned in at least 2 sections
At least 3 CTAs distributed throughout the page
FAQ section targets real PAA questions
Meta title under 60 characters
Meta description under 160 characters
No AI-flagged language (revolutionary, comprehensive, cutting-edge, etc.)
Active voice throughout