Trigger: Use when "landing page", "product page", "launch page", "conversion page", "product landing".
Design and write a complete, conversion-optimized landing page for a new product or service.
Required Inputs
- Product/service name
- Key features and benefits (3-5 core features with their user-facing benefits)
- Target audience (demographics + psychographics)
- CTA (primary desired action: purchase, sign up, book demo, etc.)
Page Architecture (top to bottom)
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Hero Section: Headline (attention-grabbing, benefit-led, under 10 words), Subheadline (expands on the headline, addresses the primary pain point), Primary CTA button, Hero image/video placeholder with description.
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Problem-Agitation Section: 2-3 pain points the audience experiences. Emotional language that connects to their frustration.
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Solution Section: Product introduction as the answer. 3-4 key features with benefit-oriented descriptions. Each feature: icon placeholder + headline + 2-3 sentence explanation.
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Social Proof Section: Customer testimonials (if provided) or placeholder structure. Trust badges, partner logos, review counts. Specific numbers (users served, satisfaction rate, years in business).
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Deep Dive Section: Detailed feature breakdown with supporting visuals. Use cases or scenarios showing the product in action. Comparison table if relevant.
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FAQ Section: 5-8 questions addressing common objections and concerns. Answers that reinforce value and reduce friction.
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Final CTA Section: Restate the core benefit. Urgency element (if launch date provided). CTA button with action-oriented text. Risk reducer (guarantee, free trial, money-back promise).
Copy Rules
- Headline formula: [Desired outcome] + [timeframe or ease] + [without common objection]
- Body copy: Short paragraphs (2-3 sentences max). Use bullet points for features. Bold key phrases.
- CTA buttons: Action verbs + benefit. Examples: "Start My Free Trial", "Get Instant Access", "Book My Demo"
- Tone: Confident, clear, conversational.
- No fluff. Every sentence either builds desire, handles an objection, or drives action.
Technical Specifications
- Meta title: Under 60 characters, includes product name + primary benefit
- Meta description: Under 160 characters, includes CTA verb
- OG image recommendation: Dimensions, content description
- Schema recommendation: Product or Service schema with key properties
- Mobile notes: Which sections stack, CTA button behavior (sticky footer recommended)