Trigger: Use when "landing page", "create landing page", "conversion page", "SEO landing page", "service page". Full landing page with competitor research, copy, schema, and conversion design.
Inputs
- keyword (required): The target keyword or keyphrase for the landing page
- brand_context (optional): Brand name, URL, or business information
Phase 1: Competitor Analysis
Analyze top 5 competitors ranking for the target keyword:
- Page structures and content organization
- Common patterns vs. unique angles
- Keyword density of top-ranking pages (target 1-2%)
- Gaps and subtopics competitors miss
Phase 2: Landing Page Content
Required sections in order:
- Hero — H1 with primary keyword + location if local. Subhead addressing primary objection. One primary CTA above fold.
- Trust bar — Immediately below hero. Review score + count, license/insurance, years in business.
- Services/Benefits — What the page covers, organized by user need.
- Social proof — 2-3 specific testimonials with name, location, outcome.
- Process section — How it works (3-5 steps).
- Mid-page CTA — After content, before final sections.
- FAQ — 5-7 PAA-targeted questions (schema-ready).
- Final CTA — Full-width with phone number and form button.
SEO rules:
- Primary keyword in H1, meta title, first paragraph, at least 2 H2s
- Meta title: under 60 chars, keyword first
- Meta description: under 155 chars, keyword + location + CTA language
- Keyword density: 1-2% (check final word count)
- No keyword stuffing — natural language throughout
Phase 3: E-E-A-T Compliance
- Author/organization credentials visible (not buried in about page)
- Certifications, licenses, memberships in trust bar and footer
- Specific proof points with numbers, not vague claims
- Contact information on the page (not just in footer)
- Publication and update dates if applicable
Phase 4: Schema Markup
Generate for the page:
- LocalBusiness schema (if local business with address)
- Service schema for the primary service
- FAQPage schema for the FAQ section
- AggregateRating if review data available
Output Format
Deliver as:
- Full page copy (ready to paste into CMS)
- Meta title + description
- JSON-LD schema blocks
- Recommended image placement descriptions
- Internal link suggestions